Industries Served

K-12 Education

One of the most comprehensive annual studies of parents with children enrolled in all stages K-12 attending public schools.

K-12 Education


Originated in October 2017, the C-CUBESTM K-12 benchmark stands as one of the most comprehensive annual studies of parents with children enrolled in all stages K-12 attending public schools. Comprised of feedback from over 7,500 parents across North America, with expanding participation rates, the K-12 benchmark serves as one of the largest studies within its industry. The K-12 benchmark is designed to evaluate a set of select criteria, in which parents rank seven strategic areas that are imperative to student success. Other areas emphasized throughout the benchmark include:

  • Seven strategic areas (academics and learning, extra-curricular activities, teachers)
  • Execution levers associated with each strategic area
  • Overall satisfaction and overall school grade
  • Loyalty metrics (word of mouth, switching proclivity to other charter and private schools)
  • Comparisons to public, private, and charter school cohorts

Utilizing the associated data, C-CUBESTM researchers have been able to develop a statistical link with student performance metrics. Performance metrics include SAT scores and incidence, dropout rates, and disciplinary placements. By delineating relevant links to metrics correlated with student academic success, C-CUBESTM assists school districts in uncovering areas of success and potential improvement for future educational planning.


By employing the K-12 benchmark, school districts will understand strategic areas that will sustainably improve school and district-wide performance; C-CUBESTM simulates tangible student performance improvements, resulting from targeted initiatives in key strategic areas. Past improvements have resulted in a reduction in student churn and increased parental engagement. The C-CUBESTM K-12 benchmark allows districts to actively compare local performance to regional, and aspirational school and district benchmarks. Determining key strategic areas to public school performance is crucial to creating strategies in order to competitively position against regional charter and private schools.


Leveraging Parent Satisfaction for SAT Gains

By | Briefs, Education: Briefs


SAT scores are a key metric used to assess student and school success. Colleges use SAT scores in their admissions process since they can predict student success in college. Not surprisingly, helping their students to achieve high SAT scores is a key goal of many public schools and school districts in their ongoing attempt to retain students and increase enrollment.



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Research Articles

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Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 30 Years of Research Tells Us

CARLY FRENNEA AND VIKAS MITTAL The authors synthesize research on the relationship between customer satisfaction (CS) and customer- and firm-level outcomes in a meta-analytic framework. Overall, the results point to positive associations between CS and customer behaviors, financial performance, and shareholder value. However, the magnitude of the relationship between CS and firm-level outcomes is smaller than that between CS and customer-level outcomes. Moderator analysis shows substantial variability in the effect sizes reported across customer-level studies, which can be partially attributed to contextual factors and measurement characteristics. The authors conclude with a discussion of the theoretical and managerial implications of these…
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Four Fatal Flaws of Strategic Planning

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Customer-Centric Org Charts Aren’t Right for Every Company

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