Craig is the Director of Industry Relations for C-CUBES™. Before joining C-CUBES™, Craig worked in Strategy and Marketing Analytics for Schlumberger, the world’s largest oilfield services firm, and Cameron International before its acquisition by Schlumberger. Craig led market research, strategy planning, scenario modelling, and customer engagement initiatives. Earlier in his career, Craig was the first employee of a medical device company which he helped lead from inception through FDA approval and to market launch. Craig has an undergraduate degree in Biology and received an MBA from the Jesse Jones Graduate School of Business at Rice University.
Bo Bothe is co-founder, President and CEO of the brand experience firm BrandExtract. He serves as a brand strategist while overseeing operations and corporate strategy. The firm’s work consistently earns recognition from local and national organizations for excellence in strategy and creativity. His firm, BrandExtract, has been ranked on the HBJ’s Fast 100, Best Places to Work and the Inc. 500/5000 list.
He received his MBA from the Jones Graduate School at Rice University and his bachelor’s degree in design communications from Texas Tech University. He is a native Houstonian and Strake Jesuit alum. Bo was a member of the HBJ’s inaugural “40 under 40” class and has received alumni service awards from both Strake Jesuit and Rice’s Jones School of Business. He is a former President of the JGS Alumni Association at Rice University. Bo also sits on the boards of the Brian Cushing Foundation, Camp Cho-Yeh, and the San Jacinto Monument.
He and his wife Heather have four children and currently live in Spring Valley where he serves on city council. Bo and his family are active members of St. Catherine of Siena Catholic Church.
After more than 20 years as a designer and branding consultant, BrandExtract Chairman Jonathan Fisher has developed an instinct for what matters and what doesn’t when it comes to finding a brand’s core essence. The BrandExtract founding partner has guided the firm’s unified brand methodology, which focuses not on a brand’s unique selling proposition, but rather on its unique promise. He has applied this branding process in working with internal, external, HR, IT and IR communications groups to design and implement complete branding programs, for industry-leading brands including Chevron, Fulbright & Jaworski, Total Safety, EFI Global, Varel, Tellepsen and Fortune 100 giants across the country.
A lifelong believer in the compounding effect of doing good, Jonathan devotes his time outside of work to organizations that help one-to-many, not just one. He is Emeritus at Literacy Advance of Houston and The Branch School, serves on the Houston Philanthropic Society and is a founding board member of the Houston Community ToolBank.