Consumers See Many Brands Through Political Lens
A study by a Rice Business professor reveals consumers pay more attention to the politics of companies, which affects their perception according to party affiliation…
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American consumers will often choose American brands over their international counterparts. But what’s behind their affinity for these brands? Is it simple patriotism?…
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An often overlooked part of a branding effort is the research phase. But our experts are here to tell you why that can be a critical mistake…
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Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend?…
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A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof…
