Our Team

Research Scholars

We are proud to include these talented research professionals among our collaborators.

Dr. Vikas Mittal

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice University’s Jones Graduate School of Business. Prior to joining Jones, he was on the faculty at Northwestern University’s Kellogg Graduate School and later the Thomas Marshall Professor of Marketing at the University of Pittsburgh’s Katz Graduate School of Management. Mittal holds a Bachelor’s in Business Administration from the University of Michigan and a PhD in Management from Temple University.

Mittal’s research is primarily focused on customer satisfaction, customer insights, and customer-focused strategy.

In addition to publications in leading marketing journals, Mittal has published extensively on decision-making in journals such as Organization StudiesOrganization ScienceJournal of Applied PsychologyJournal of PsychiatryOrganization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals.

In 2014, one of Mittal’s papers was ranked as a top-50 article globally for having the highest impact on marketing academics and practice. A 2013 paper was one of the top-three papers in a special issue on consumer identities for the International Journal of Research in Marketing. In 2006, Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. He was ranked as the fifth most prolific author published in the top marketing journals in 2009 and received the 2001 FedEx Excellence in Service Research award, as well as numerous other awards.

With a teaching focus on marketing research, customer-focused strategy, and advanced marketing research, Mittal’s courses are highly sought after in Rice University’s MBA and executive education programs. While at the Katz Graduate School of Management, he won the excellence in teaching award in three consecutive years and was voted best professor by the executive education cohort in the 2003 IEMBA program in Brazil. At the Jones Graduate School of Business, Mittal won the teaching excellence award in 2013 for his instruction in the professional MBA program.

Dr. Shrihari Sridhar

Shrihari (Hari) Sridhar is an associate professor of marketing and Center for Executive Development professor at Texas A&M University’s Mays Business School. Prior to joining Mays, he was assistant professor of marketing at Michigan State University’s Eli Broad College of Business and later Frank and Mary Jean Smeal Research Fellow Associate Professor of Marketing at Pennsylvania State University’s Smeal College of Business Administration.

Sridhar’s research focus is on marketing analytics, the field of evaluating the effectiveness of firms’ marketing spending. His research spans three main areas: assessing the causal effects of marketing mix spending, investigating how marketing mix decisions and effectiveness vary across institutional settings, and examining the properties of optimal marketing budgeting and allocation policies. Sridhar focuses on the media, digital, and business-to-business markets.

Sridhar’s research has been published in Marketing ScienceJournal of MarketingJournal of Marketing ResearchQuantitative Marketing and Economics, and Harvard Business Review. He is associate editor of the Journal of the Academy of Marketing Science. In 2014, Sridhar earned the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research and was a university-wide finalist for the Penn State George W. Atherton Teaching Award. He was the Marketing Science Institute’s Young Scholar in 2013.

Dr. Michael Tsiros

Michael Tsiros is Patrick J. Cesarano Professor of Marketing, Chair of the Marketing Department, and director of the Behavioral lab at University of Miami. He has served in the past as Vice Dean of Faculty (2016 – 2017), department Chair (2009 – 2013), and PhD director (2008 – 2011). Previously, he was with the faculty at the Olin School of Business at Washington University in St. Louis. He holds a B.S. (with honors) in Computer Science and Business from St. John’s University, an MBA from St. John’s University, and a Ph.D. in Marketing from Temple University. He has also been a visiting professor at Dartmouth College, University of North Carolina at Chapel Hill, London Business School, and ALBA Graduate Business School.

His research interests focus on the role of customer satisfaction and regret in decision-making, as well as, in the area of behavioral pricing and price promotions, symbolic brand associations, and cause-related marketing. His articles have appeared in several leading journals including Journal of Marketing ResearchJournal of Consumer ResearchJournal of MarketingOrganizational Behavior and Human Decision Processes, and Journal of Retailing, Journal of the Academy of Marketing ScienceMarketing Letters, and Journal of Service Research. His research has been widely cited and has won awards for its impact in the field.

He has also received awards for his reviewing. He was selected in Marketing Science Institute’s Young Scholars Program and his research has been featured in Harvard Business Review and The Economist. He has served in the Editorial Review Board at Journal of Marketing and he is currently serving in the Editorial Review Board at Journal of Retailing and Journal of Services Research.

He has taught several courses including Introduction to Marketing, Consumer Behavior, Marketing Research, Pricing, and Services Marketing at the undergraduate, graduate, and executive level. He has also worked and consulted for several companies and served as expert witness in legal cases.

Dr. Ashwin Malshe

Dr. Ashwin Malshe is an assistant professor of marketing in the Department of Marketing at The University of Texas at San Antonio. He joined the UTSA faculty in 2016 after serving as an assistant professor at ESSEC Business School, Paris-Singapore for 5 years. He has been a visiting professor at Mannheim Business School in Germany since 2013 teaching in the undergraduate and EMBA programs.

Dr. Malshe has research interests in social media marketing, marketing-finance interface, and consumer behavior. In particular his research focuses on measuring the impact of marketing strategy in the financial markets. Dr. Malshe has teaching interests in social media marketing, marketing analytics and data visualization. He is a core faculty member for the M.S. in Data Analytics program at the College of Business.

Dr. Malshe has published in the Journal of MarketingJournal of Consumer Psychologyand Journal of Business Research among others. He is an ad hoc reviewer for the Journal of MarketingJournal of Consumer PsychologyInternational Journal of Research in MarketingJournal of Business Research, and Financial Review.

Biwoong Im

Biwoong Im is a doctoral student in marketing at Mays Business School, Texas A&M University and joined the program in 2016. He received B.A. in business administration and M.S. in marketing from Korea University. He also got M.S. in Economics (Financial Econometrics concentration) at Texas A&M University. His current research focuses on the effect of asymmetry between stated and revealed CSR on firm value and his research interest additionally includes design strategy in car industry and time-series analysis using state-space models.

Kyuhong Han

Kyuhong Han is a doctoral student in marketing at Jones Graduate School of Business, Rice University. He received his M.S. in marketing from Korea University and his B.B.A. from Sogang University. His research focuses on the impact of marketing strategy on firm value, as well as the role of political identity in consumer and managerial behavior.

Dr. Ju-Yeon Lee

Ju-Yeon Lee is Assistant Professor of Marketing at Ivy College of Business, Iowa State University. Prior to joining the Iowa State University faculty, she was an Assistant Professor of Marketing and Alison and Norman H. Axelrod ’74 Summer Research Fellow at Lehigh University.

Her research focuses on marketing strategy with an emphasis on customer-centric organizations, interfirm relationships, and online marketing channels. Specifically, she investigates the role of customer-centric organizational design elements (structure, leadership, culture, systems and processes, metrics and incentives) in achieving marketing and financial objectives. Her research has appeared in premier journals including Marketing Science, Harvard Business Review, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Marketing Letters. Her research has been supported by grants from the Marketing Science Institute. She currently serves on the Editorial Review Board for the Journal of the Academy of Marketing Science, where she was recognized with the Best Reviewer Award.

Her teaching interests are in marketing strategy, marketing analytics, data-driven marketing, and marketing research. She has taught marketing analytics at both undergraduate and graduate levels, and principles of marketing at the undergraduate level. She earned her bachelor’s degree in Business Administration and Applied Statistics from Yonsei University in Seoul, South Korea, and masters and doctoral degrees from the University of Washington.

Jihye Jung

Jihye is a doctoral student in marketing at the Jones Graduate School of Business, Rice University. Before joining the program, she worked for consulting and business research projects across various industries. She also contributed to three consumer-trend books. Jihye’s current research focuses on political identity, educational spending, and the role of social influence in consumer behavior.

Michael Shashoua

Michael Shashoua is a PhD candidate in economics at Rice University, with an expected completion date of June 2019. Shashoua received his bachelor’s degree in business administration from the University of Southern California, where he was a men’s water polo national champion, and his master’s in economics from the University of Pennsylvania. Shashoua has served as a United Nations economics consultant and worked with the Houston Education Research Consortium and Guggenheim Partners LLC. He has received numerous academic honors, including Rice University’s Lack Fellowship of Economics, a 2012 Fulbright Research Grant to Spain, and three awards from the University of Southern California: the Global Scholar Award, Discovery Scholar-Graduation honor, and Trustee Scholar Award.

Yixing Chen

Yixing is a Marketing PhD student at the Texas A&M University’s Mays Business School. His research interests are marketing and education, marketing strategy in online markets, and marketing-finance interface. Yixing holds an MBA from the University of New Mexico and a bachelor’s degree in finance from Southwestern University of Finance and Economics. Prior to joining graduate school, Yixing taught mathematics at New Oriental Education & Technology Group.

Dr. Anatoli Colicev

Anatoli Colicev is an Assistant Professor of Marketing at the Graduate School of Business at Nazarbayev University. His research interests include marketing strategy, marketing-finance interface and social media marketing. He earned his Ph.D. in Decision Sciences and Statistics from ESSEC Business School (2016). He also holds a Master’s in Business Research from ESSEC Business School (2014) and Economic Sciences from University of Cagliari (2012). His work has appeared in international refereed journals, including Journal of Marketing, International Journal of Production Economics, Service Science, JOEPP and the Marketing Science Institute Report Series. He teaches Probability and Statistics, Quantitative Methods for Managers, Data Analytics for Business at MBA, executive and PhD level. Prior to academia, Anatoli served as the co-owner of a business in the tourism sector, in addition to providing litigation support. Anatoli is fluent in Russian, Romanian, Italian and English.

Dr. Karen P. Winterich

Karen Page Winterich is an associate professor of marketing and Frank and Mary Smeal Research Fellow in the Smeal College of Business, Pennsylvania State University. Prior to joining Smeal, she was assistant professor of marketing at Texas A&M University’s Mays Business School.

Karen conducts research in the area of consumer behavior. Her focal research includes: investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior such as disposition and recycling, examining the impact of emotions on judgements and consumption, and understanding the role of morality in the marketplace. Much of her work pertains to non-profit organizations.

Karen’s research has been published in Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and International Journal of Research in Marketing. She is associate editor of the Journal of Marketing Research and Journal of Consumer Psychology and serves on the editorial review board for the Journal of Consumer Research. She was selected as a Marketing Science Institute’s Young Scholar in 2013. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal’s Sustainability Education Initiatives.

Dr. Alok Kumar

Alok Kumar (Ph.D., University of Wisconsin-Madison) is Associate Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was on the faculty at the Smeal College of Business, Pennsylvania State University. His primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships, and marketing strategy.

Much of his research deals with value-creation and value-claiming issues which arise in marketing alliances between autonomous organizations. His research has appeared in outlets such as the Journal of Marketing and the Journal of Marketing Research. He serves as an ad-hoc reviewer for various outlets as well as on the editorial review boards of the Journal of Marketing Research and Journal of Marketing.

Dr. Frank Germann

Dr. Germann’s research interests are in the area of marketing strategy. His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, and Marketing Letters. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute’s journal selections initiative, on NPR, the Today Show (NBC), The Atlantic, CBC, and USA Today, among others.

Dr. Germann has received teaching awards at both Penn State (2011 Ossian R. MacKenzie teaching award) and Notre Dame (2014 & 2017 James Dincolo teaching award), and some of his articles have won (e.g., 2013 Best Paper award of the International Journal of Research in Marketing) or been finalists of (2015 Shelby D. Hunt/Harold H. Maynard award; 2015 Marketing Science Institute/H. Paul Root award; 2016 William R. Davidson award) prestigious research awards.

He was selected as a 2017 Marketing Science Institute (MSI) Young Scholar, and he serves on the Editorial Review Boards of the Journal of Marketing as well as the Journal of the Academy of Marketing Science where he won a Best Reviewer award in 2017. Before entering academia, he worked for Johnson&Johnson, Hewlett-Packard, IBM, and the German Red Cross. He has also served as an Academic Advisor to McKinsey & Co.’s Datamatics team.