Consumers See Many Brands Through Political Lens

Consumers See Many Brands Through Political Lens

April 12, 2018

The Unequal Effects of Partisanship on Brands

The Unequal Effects of Partisanship on Brands

March 26, 2018

Why is everyone so ’embattled’ right now?

Why is everyone so ’embattled’ right now?

November 29, 2017

Investors Look to Retailers to ‘Rightsize’

Investors Look to Retailers to ‘Rightsize’

February 8, 2017

Customer-based Strategies for Raising Prices

Customer-based Strategies for Raising Prices

November 8, 2016

Why Do Consumers Pay More? Rice Research Finds the Surprising Effect of Consumer Local Identity

Why Do Consumers Pay More? Rice Research Finds the Surprising Effect of Consumer Local Identity

October 25, 2016

Avoiding the Trap of Spurious Loyalty: Lessons from Wells Fargo and Volkswagen

Avoiding the Trap of Spurious Loyalty: Lessons from Wells Fargo and Volkswagen

October 11, 2016

How Feelings Of Disgust Lead To Immoral Behavior

How Feelings Of Disgust Lead To Immoral Behavior

November 17, 2014

Disgusting stuff turns us into liars and cheats, and cleanliness makes us honest again

Disgusting stuff turns us into liars and cheats, and cleanliness makes us honest again

November 13, 2014

State College Businesses Leave Nittany Mall for New Locations

State College Businesses Leave Nittany Mall for New Locations

January 10, 2014