FLUOR’S RESTRUCTURING MISSES THE MARK
With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options. A better way forward for Flour should start with customer value and its drivers to focus the company’s strategy. Customers, after all, are the main sources of cash flow for any company. Cost cutting as a strategy is neither desirable nor likely to be successful.