Optimizing Your Marketing Spend Through Data Analytics

Solving for B° Podcast By BrandExtract, LLC.

Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend?…

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Understanding Brand Insulation

Solving for B° Podcast By BrandExtract, LLC.

A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof…

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