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Podcast

C-CUBES™ In Podcast

Consumers See Many Brands Through Political Lens

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Consumers See Many Brands Through Political Lens

A study by a Rice Business professor reveals consumers pay more attention to the politics of companies, which affects their perception according to party affiliation…

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C-CUBES™ In Podcast

The Buy American Concept

http://ccubes.net/wp-content/uploads/2018/03/Buy_American_FINAL.mp3

Solving for B° Podcast By BrandExtract, LLC.

American consumers will often choose American brands over their international counterparts. But what’s behind their affinity for these brands? Is it simple patriotism?…

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C-CUBES™ In Podcast

The Importance of Brand Research

http://ccubes.net/wp-content/uploads/2018/03/Importance_of_Brand_Research_FINAL.mp3

Solving for B° Podcast By BrandExtract, LLC.

An often overlooked part of a branding effort is the research phase. But our experts are here to tell you why that can be a critical mistake…

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C-CUBES™ In Podcast

Optimizing Your Marketing Spend Through Data Analytics

http://ccubes.net/wp-content/uploads/2018/03/Marketing_Spend_Through_Data_Analytics_FINAL.mp3

Solving for B° Podcast By BrandExtract, LLC.

Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend?…

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C-CUBES™ In Podcast

Understanding Brand Insulation

http://ccubes.net/wp-content/uploads/2018/03/Brand_Insulation_FINAL.mp3

Solving for B° Podcast By BrandExtract, LLC.

A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof…

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Research Articles

  • Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry March 3, 2019
  • Marketing Department Power and Board Interlocks March 3, 2019
  • Uncle Sam Rising: Performance Implications of Business-to-Government Relationships March 3, 2019
  • Effects of Channel Members’ Customer-centric Structures on Supplier Performance March 3, 2019
  • Scheduling Content on Social Media: Theory, Evidence, and Application January 24, 2019
  • The Fall and Rise of Strategic Planning February 20, 2018
  • Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 30 Years of Research Tells Us February 20, 2018
  • Buy American: A User’s Guide for Measuring Customer Motivations February 20, 2018
  • How United Airlines Can Change Course, According To The Latest Research February 20, 2018
  • Measuring customer satisfaction: Fact and artifact February 20, 2018
  • Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach February 20, 2018
  • The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study February 20, 2018
  • A National customer satisfaction barometer: the Swedish experience February 20, 2018
  • Four Fatal Flaws of Strategic Planning February 20, 2018
  • Satisfaction: A Behavioral Perspective on the Consumer February 20, 2018

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Email us at info@ccubes.net.

© 2019 The Collaborative for CUBES.

  • Home
  • Industries Served
    • B2B
    • Energy
    • K-12 Education
    • Retail
  • Industry Insights
    • Briefs
    • Press Features
    • Digital Seminars
  • Research Articles
  • Teaching Resources
  • Team
    • Research Scholars
    • Industry Affiliates
    • Advisory Board