From academic research

to industry insights.

2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
The Unequal Effects of Partisanship on Brands
– Harvard Business Review
The Unequal Effects of Partisanship on Brands
– Harvard Business Review
The Unequal Effects of Partisanship on Brands
– Harvard Business Review

B2B

Powered by the most comprehensive B2B benchmark capturing customer perceptions of the most prominent B2B firms in the country since November 2016.

Energy

A demonstrable link between customer satisfaction and sales, EBITDA and margins of firms in the sector.

K-12

One of the most comprehensive annual studies of parents with children enrolled in all stages K-12 attending public schools.

Retail

Started in October 2017, as an industry-specific deep dive into consumers’ perceptions of the most prominent retailers in the country.

A collection of research articles by C-CUBESTM scholars, as well as suggested further readings.

 

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The Collaborative for Cubes Insights Series uses real-world data to show how customer satisfaction affects businesses from the 100,000- to 100-foot level. Browse the Collaborative for Cubes Insights Briefs below.

 

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