From academic research

to industry insights.

2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
2017 B2B Benchmark Report
Strategic Planning & Execution: The CEO’s Challenge
Harvard Business Review
The Unequal Effects of Partisanship on Brands
Harvard Business Review
The Unequal Effects of Partisanship on Brands
Harvard Business Review
The Unequal Effects of Partisanship on Brands
Houston Business Journal
Why Houston Energy Companies Should Focus On Customer Satisfaction Over Tech
Houston Business Journal
Why Houston Energy Companies Should Focus On Customer Satisfaction Over Tech
Houston Business Journal
Why Houston Energy Companies Should Focus On Customer Satisfaction Over Tech

B2B

Powered by the most comprehensive B2B benchmark capturing customer perceptions of the most prominent B2B firms in the country since November 2016.

Energy

A demonstrable link between customer satisfaction and sales, EBITDA and margins of firms in the sector.

K-12

One of the most comprehensive annual studies of parents with children enrolled in all stages K-12 attending public schools.

Retail

Started in October 2017, as an industry-specific deep dive into consumers’ perceptions of the most prominent retailers in the country.

A collection of research articles by C-CUBESTM scholars, as well as suggested further readings.

 

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The Collaborative for Cubes Insights Series uses real-world data to show how customer satisfaction affects businesses from the 100,000- to 100-foot level. Browse the Collaborative for Cubes Insights Briefs below.

 

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